Visão geral
Tome decisões inteligentes e informadas sobre investimentos em conteúdo inclusivo
Content creators, distributors and brands need to make smart investments in inclusive content that is engaging today’s increasingly diverse audiences. Comparing programming diversity to audience diversity can be difficult without a deep understanding of representation on screen and advanced, detailed audience demographic data.
Designed to accelerate diversity and equity in media, Gracenote Inclusion Analytics, part of Gracenote’s Content Analytics suite of offerings, illuminates representation of on-screen talent compared with audience diversity. The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments.
Gracenote Inclusion Analytics compares content diversity to audiences, taking into account gender, race, ethnicity, LGBTQ identity and disability. It evaluates inclusion metrics across catalogs, genres and platforms empowering creators to take advantage of key opportunities for more diverse programming–while supporting the discovery of inclusive content by viewers.
Recursos
As métricas da Gracenote Inclusion Analytics incluem
Participação do elenco
Mede o grau de representatividade do elenco na história do programa.
Participação na tela
Mede a visibilidade do grupo de identidade no programa.
Índice de Oportunidades de Inclusão
Mede como a representação na tela se compara à sociedade.
Participação na audiência
Mede como a representação na tela se compara à audiência.
Use cases
Dados de inclusão para criadores de conteúdo, distribuidores e marcas
Criadores de conteúdo
Responda a perguntas críticas como:
• What types of programming are resonating with diverse audiences?
• How can I support casting more diverse talent?
• How can I enable greenlighting a diverse slate of programs?
Distribuidores de conteúdo
Responda a perguntas críticas como:
• What does representation look like across our content portfolio and what are opportunities for acquiring programming to grow a more diverse audience base?
• How can I showcase diverse content for ad sales opportunities?
• How can I surface diverse programming in video guides and content recommendations?
Anunciantes, agências e marcas
Responda a perguntas críticas como:
• How do we target inclusive content for product placement, advertising and other messaging opportunities?
• Is my brand funding the type of content that I want to be known for funding?
• How should I allocate my investments to better meet my goals on inclusivity?
Produtos relacionados
Nossos produtos podem ajudar você e sua empresa
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